Rebranding Mohawk Factory Outlet
Rebranding Mohawk Factory Outlet
Browsing thousands of low-cost flooring options
Browsing thousands of low-cost flooring options
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Context
Context
As an early member of the Digital Transformation team, I designed many foundational features and products, including the augmented shopping experience. I also led Mohawk's initial B2C, working on the Mohawk Factory Outlet where you can search and browse thousands of flooring options.
Please reach out for case study.
The problem
The problem
Mohawk Factory Outlet was an outdated website mainly comprised of low-cost, budget-friendly flooring. The goal was to improve the customer experience, by driving engagement with our flooring visualizer tool, and ultimately increase sales of their flooring products.
Team
4 people (Designer, PM, Engineer & Digital Manager)
Role
UX Designer
Deliverables
Mockups
Presentations
Industry collaboratives
Company
Mohawk Industries
The methadology
The methadology
We used Google Analytics to funnel our target customers and learn about their motivations, frustrations, and needs, we were able to gain user insights.
The primary audience
The primary audience
Customers renovating an existing home with new flooring.
• These customers have either previously owned or are renovating a home.
• They skew DIY and care about cost rather than material.
Designed solution
Designed solution
Between the user feedback and ML recommendations, we were able to lead stakeholders in the direction of redesigning the Pergo Factory Outlet experience for customers in the market for flooring.
The augmented shopping experience is still prevalent on all branded sites, with the ML used as a *magic recommendation* on the product catalog.
Collaborations
Collaborations
with the Digital Transformation squad
with the Digital Transformation squad
Client
Karastan Rugs
Goal
Redesign Karastan product gallery to showcase Karastan's vast collection of rugs.
Role
Lead UI/UX Designer
Reflection & Takeaway
Reflection & Takeaway
The opportunity to work end to end on this project was rewarding as it was challenging. I value everyone that I worked with and hope for the best for the project!
Mohawk continues to use many of my designs and strategies on Mohawk Flooring and other Mohawk branded sites.
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